Home Staging: what it is and how to apply it. If you want to be able to sell your house in the near future, you may want to consider the use of a technique that seems to be effective, so we are going to talk to you now about what Home Staging is and what are the keys to applying it and in this way being able to sell your house for more money and faster.
The home staging has become a technique of selling houses increasingly widespread in our country. The technique consists of a way to study and improve the presentation of a property before attracting potential buyers to visit it.
Too often, home sellers do not pay due attention to their presentation; many spaces are still occupied by things of those who live there, while others are a temporary deposit in view of the move. All of this makes it difficult for those who visit a property to imagine themselves inside. To do this you need an effort of imagination, and when you sell something, it is better not to force the buyer.
From the staging at home, a technique and a profession is born, that of “Home Staging” and “Home Stager”. This second concept serves to define the professional who is in charge of studying and applying the best presentation standards for each home, helping those who sell it to do so earlier and at a higher price. To get it right, you need to be creative and at the same time rational, in an interior design endeavor that the market requires more and more.
Let’s see then how the staging helps us to sell a better house and sooner. Let’s take a look at the fundamentals of all of this, the steps required to make it happen, and what we can hope will work best when stakeholders come into the house. To do this, there is nothing like analyzing some of the keys to home staging that will help us so that we can have the house ready and thus sell it sooner.
How do you go from having a house furnished with people perhaps still living in it to a house with a look that serves to attract potential buyers? Well, with the following home staging keys.
One of the first keys to home staging that we must apply is to eliminate each and every one of the personal items that we have lying around the house. Especially furniture and decorations that are not strictly necessary.
In this sense, for example, it will be good to remove personal photos that we may have hanging on the walls or on one of the shelves in the living room, remove dolls from above the beds, or remove, for example, the jackets from the clothes rack at the entrance.
Another of the keys to home staging to sell a house is to create a welcoming environment, but in which anyone can reflect and imagine living immediately. In this sense, for example, you can place some nice cushions on the sofa, that the bathroom looks tidy and with some nice decoration elements or that the kitchen also looks with some elements as if we were about to cook.
It is also important that the less beautiful things in the house are not seen at the moment of wanting to take some photos or a video to sell it. That is, if you have any furniture that is older, it is better that it does not come out, or if one of the bedrooms has not been painted for a long time, it is better to show it with natural light, but not too strong.
Showing the house well is very important when selling it, but especially it will be good if we do it with as much natural light as possible. In this way, make sure that everything you are going to show in the house is on a sunny day or with a lot of light, and also have open and raised curtains and blinds so that everything is seen very clearly.
It is also important within home staging that we make sure that the furniture is arranged in a harmonious and orderly manner. Also do not forget, dust them well and especially that they look good in the event that they are new or bought precisely to sell the house.
On the other hand, it will surely also be good if we take advantage of the importance of empty spaces, which create space in the environment and make the house seem larger. It is not that you have to leave the house empty if we just told you to put the furniture in order, but that you also show the larger parts of the house so that the buyer sees future possibilities for, for example, setting up a gym.
On the other hand, it will be good if every detail of the house is cleaned, polished, repaired and repainted (if necessary). By this we mean that if the taps have to be changed, let’s change them for example, or if the walls need a good coat of paint, it won’t hurt to give it to them.
These are just some of the keys that are important when considering the home staging of a house. In general, we can say that the process involves converting every square centimeter of the house into a marketing action , so let’s now see how to put home staging into practice for our house.
Now let’s see, step by step, what we can do to apply what has been said and make a good home staging of our house. It is basically a four-step process:
In the first place, we will have to make one or more inspections in which the house is seen in its initial state, through a creative filter, which creates in our mind models that can later be transformed into projects.
In a second step, we go to the configuration phase, where sketches are made. We focus on the details, planning and everything that will later become a first virtual project.
In the third step of this process, the virtual project is actually realized, sometimes in several variants to be able to choose the most convincing version for each space.
Finally, the project becomes a reality. This takes work, and not a bit. We need to tidy up what is missing, move what is already there, pull everything so that there is space and light and make the house shine like never before.
This whole process is actually not very intuitive, especially for those who do not work with architecture and design, and it is difficult to implement in person. Precisely for this reason, it is generally better to trust a professional, paying enough attention to the choice, although we can make an effort to learn and, in this way, collaborate in everything necessary.